What I love most about Twitter … well social media I guess, is that it can give real personality behind brands. We see they are real people talking on the other side of the computer screen and not just the stone cold face of a massive corporation of suit and tie wearers.
We all remember when O2 talked gangster don’t we? Or when Douwe Eggberts had it off with the tongue in cheek Dolphin pub? Well if you haven’t DON’T’ click on those links just yet!
Because here’s the latest display of personality, witticism and well... genuine humanity from big brands – Tesco Mobile, Yorkshire Tea and JaffaCakes. See the social media managers battle it out (in 140 characters or less) to be the wittiest …. My points go to Tesco Mobile, well played, well played.